Culture is a powerful but invisible force, and we must deal with it very consciously. As Edgar Schein, considered the father of organizational culture research, told the Academy of Management Conference in Montreal in 2010, “Culture is the biggest coercive persuader in society; if you do not conform to cultural norms, you could get locked up in jail or put into a mental hospital.” According to Whole Foods Market co-CEO Walter Robb, “The culture of a company is the place where people are front and center, where the richness and complexity of human beings resides, where your humanity shines ...
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