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Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business by Bill George, Rajendra Sisodia, John Mackey

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PART THREE
THE THIRD TENET
Conscious Leadership

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One of the most effective and powerful statements of purpose we have recently seen comes from the leadership development firm Pivot: “Better leaders = Better world.”1 Leadership matters a great deal, and the reason it matters is broader than organizational performance. The quality of our leaders affects the quality of our lives. Every good leader contributes in ways, big and small, toward making the world a better place—one day, one life, and one company at a time.

Conscious leadership is perhaps the most important element in Conscious Capitalism. Without conscious leadership, little else matters. ...

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