PART ONE
THE FIRST TENET
Higher Purpose

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What are the two most important days of your life? Author Richard Leider asks this question of every audience he addresses. The first one is obvious: the day you were born. But the second is not so obvious. It is not the day you die; that is the end of the story, not a high point. It is not the day you graduate, get married, or have your first child—all significant milestones, of course, but not life defining for most. Richard’s answer: it is the day you realize why you were born.

Not everyone experiences that day; many of us don’t even know to ask the question. But for those who do, that day becomes a ...

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