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Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business by Bill George, Rajendra Sisodia, John Mackey

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CHAPTER 18
The Power and Beauty of Conscious Capitalism

Business plays a central role in our lives. We are affected more by businesses than by any other social institution. Most of us earn our livelihood and provide for our families by working for companies, and all of us purchase the goods and services companies produce with extraordinary efficiency and ingenuity. The quality of our lives, our health, our overall well-being, and even our happiness depend greatly on the ways in which businesses operate.

We have tried to stress throughout the book that business is not inherently flawed and sinful or in need of redemption. Business is fundamentally ...

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