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Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business by Bill George, Rajendra Sisodia, John Mackey

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APPENDIX C
Misconceptions About Conscious Capitalism

Some people view the idea of Conscious Capitalism as idealistic and impractical. In their view, the world of business is a brutal, rough-and-tumble, dog-eat-dog school of hard knocks, to mix a few metaphors. In this world, nice guys always finish last. To them, Conscious Capitalism is just a pipe dream, wishful thinking on the part of wooly-headed idealists.

In fact, this way of doing business not only creates a great deal of well-being and happiness for all the stakeholders, but it is also the secret to sustained high performance. Traditional businesses that must compete against a truly conscious ...

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