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Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business by Bill George, Rajendra Sisodia, John Mackey

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APPENDIX A
The Business Case for Conscious Capitalism

Businesses need to look at their performance with a broad set of criteria. They should not be judged purely on financial results. As discussed early in the book, businesses can create but also potentially destroy many kinds of wealth: financial, intellectual, social, cultural, emotional, spiritual, physical, and environmental. The larger the company, the greater its impact on the world in all these dimensions. A business that generates financial wealth but destroys other forms of wealth (which can have greater impacts on people’s well-being) adds far less value to the world than it is capable ...

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