We started this book with three objectives. We wanted to introduce the brand map, create an easy-to-read book, and simplify a subject that has had millions of words written about it. Hopefully, you found the brand map to be an easy visual guide to the complex world of branding. This book was intended as a quick read. The tips and methods included were to give you an idea about how you can apply the principles outlined in the book. We don’t for a minute doubt that there are other ways to accomplish the same ends. In fact, we know there are. So don’t be afraid to use your own method or modify ours if it takes you where you want to go.
We’ve talked about relationships as being the key to successful branding. Another word we use is connection. ...
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