Conscious Branding

Introduction

Three Objectives

This book is for every organization, whether you make, sell, or distribute a product or provide a service. If you practice what this book preaches, you can increase profits and reduce marketing expenses. This book will help you raise the level of employee engagement and esprit d’corps in your business. It will help make your employees proud to work for you. It can assist you to differentiate your company from the competition and put your business at the top of your target customer’s mind.

Let’s say that you manage a business. You know that job number one, in any business—no matter what you sell—is staying alive. Simply stated, you need to be generating more income than you spend. This is a never-ending quest. Salary, ...