Acknowledgments

We would like to thank Chris Berner and the design team at Funk/Levis & Associates, Inc., for logos and graphics; Claudia Villegas for the development and design of the original Brand Map; Monica Shovlin of the Ulum Group for help and advice in the PR section; Jana Rygas, Anne Marie Mehlum, Amy Gilbert, and Lauren Rathje for their insightful comments on the original manuscript; Kate Watkinson for her help with the operations chapter; Ellen Wojahn for her editing of an early version of the book; and Jennifer Bell for her inspiration and help on the market research section.

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