Book description
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.
Table of contents
- Conscious Branding
- Acknowledgments
- Introduction: Three Objectives
- Chapter 1: The Importance of Brands
- Chapter 2: Brand Confusion
- Chapter 3: The Three Lessons of Conscious Branding
- Chapter 4: The Context of Brand
- Chapter 5: The Brand Map
- Chapter 6: Building the Brand Foundation
- Chapter 7: Brand Distribution
- Chapter 8: Marketing Communications
- Chapter 9: Product/Service Design
- Chapter 10: Operations
- Chapter 11: Brand Structure
- Chapter 12: The Other Side of the Relationship
- Conclusion
- Appendix
Product information
- Title: Conscious Branding
- Author(s):
- Release date: September 2009
- Publisher(s): Business Expert Press
- ISBN: 9781606490594
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