Chapter 5

Values in action

This chapter is about authenticity, the second factor in connected leadership. It looks at the importance of creating a more authentic, values-led culture across your organisation in order to provide clarity to everyone about how you choose to behave and how this creates a unique customer experience. It also looks at how this translates at the personal level into what is really important to you as a leader and how that influences organisational performance as a whole.

I look at just what authentic leadership actually is and offer you a number of tools and techniques to help you assess your own values, including gauging your moral compass, increasing your self-awareness, deciding on your strengths and weaknesses in terms ...

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