Connected by Design: Seven Principles for Business Transformation Through Functional Integration

Introduction

They called it “The Day the World Stopped to Run.”

On August 31, 2008, more than 750,000 people participated in the world's largest one-day running event, a 10K run called “the Nike+ Human Race.” Ten thousand gathered to run the course on New York's tiny Randall's Island and then stayed on after for a rock concert. Tens of thousands more ran through the streets of Melbourne, Australia; along the Kallang River in Singapore; and out of Wembley Stadium in rainy London. Hundreds of other, smaller 10K events were organized that same day in cities and towns all around the globe. Runners logged more than four million miles in total and helped raise millions of dollars for cancer research, wildlife protection, and international refugee ...