Praise for Connected by Design
“R/GA has remained ahead of its competition by reinventing itself, and R/GA's newest transformation is designed to help brands achieve functional integration. Connected by Design outlines how brands like Nike, Google, Amazon, Apple, and McCormick have grown with functional integration and why you'll want to consider it for your brand.”
—Rick Boyko, former director, Virginia Commonwealth University Brandcenter; former chief creative officer, Ogilvy North America
“If you have ever wondered about the secret to the enormous success of companies such as Apple, Google, Nike, and Amazon, Connected by Design is for you. This engaging and readable book explains the functional integration business model of these companies. ...
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