Acknowledgments
For giving us the green light to pursue this book, we thank first and foremost Bob Greenberg: leader, visionary, industry legend, gentleman.
The book would not have been possible without the help and advice of our many R/GA colleagues, people who work every day at the cutting edge of business transformation through Functional Integration. Thanks, in particular, to the folks who run the Nike Digital Sport team at R/GA: Jennifer Allen, Nick Coronges, and Wade Convay; the McCormick FlavorPrint team: Andrea Lennon, Katrina Bekessy, Erin Lynch, Karen Bonna-Rainert, Andrew Eaton, Mary Church, Colleen Harlan, Carol Park, Alexandra Leite, and Michael Lewis; and the L'Oreal Paris platform team: Carina Rolley, Erin Lynch, Cindy Pound, Norah ...
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