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Confronting Capitalism by Philip Kotler

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INTRODUCTION

CREATING HIGH-PERFORMANCE CAPITALISM

The difference between what we are doing and what we are capable of doing would solve most of the world’s problems.

MAHATMA GANDHI

There are scores of books on capitalism, most of them defending it, several criticizing it, and many just trying to explain it. Why would anyone want to write another book on capitalism?

I have five reasons for doing so.

First, I want to understand it myself. My family, friends, and acquaintances around the world live in a market economy run on a system called capitalism. They tell me they want to understand capitalism better.

Second, I believe capitalism is better than any other system. But I also believe that it has fourteen major shortcomings. I wanted to examine ...

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