Chapter 1. Sun's Relationship with Database Vendors
Since the inception of Sun Microsystems in 1982, the company’s remarkable success has been based on partnerships. This strategy has made it natural for Sun to pursue effective alliances with independent software vendors (ISVs).
The close partnerships Sun has enjoyed, with the major database vendors in particular, don’t just happen—they are maintained through hard work and substantial common business interests. Market forces determine the strength and, ultimately, the ongoing existence of the mutual support between hardware and software platforms.
From Sun’s perspective, a large proportion of its revenue comes from the sale of database servers. And since Sun is the major UNIX platform, the long-established ...
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