‘A hard hitting, no holds barred, crash course into the world of the entrepreneur.’ Lord Bilimoria CBE DL, founder and chairman of Cobra Beer
‘More like an outright thriller than a business book. It brings to life the raw excitement and sheer terror of being an entrepreneur.’ Guy Browning, writer, broadcaster, creativity guru
‘This is a fascinating account of what makes entrepreneurs tick; Chris Robson has managed to map the DNA of successful entrepreneurs in an entertaining and hugely readable way. It is a must read for anyone wanting a window into the mind of the entrepreneur.’ Roland Rudd, founder of Finsbury Communications
‘If you are thinking of starting a business, this book makes both interesting and entertaining reading.’ James ...
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