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Confessions of an Entrepreneur by Chris Robson

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Chapter 19

Killing your baby

HOW DO YOU KNOW WHEN TO CALL TIME, IF YOUR BUSINESS IS NOT WORKING?

Chapter 19 Killing your baby

The old adage ‘You can put lipstick on a pig, but it’s still a pig’ can be sadly relevant for your most treasured possession, your new business!

There are times when the kindest thing that you can do for yourself is to kill that baby, that new-found business. If it isn’t working and if it isn’t going to work, then there is no point in dawdling; just be merciful and put the wounded animal out of its misery.

Once it became clear that turning round syzygy’s French office, NetForce, was not going to be easy, if even possible, then there was no ...

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