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Confessions of an Entrepreneur by Chris Robson

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Chapter 3

Telling stories

HOW TO CREATE A WINNING STORY

Chapter 3 Telling stories

‘You’re a bloody fool. You’ll get yourself killed in Afghanistan and for what? For people who don’t care about what you’re trying to do for them and who are as bloodthirsty as they always were.’ My dad was furious and in despair.

I had dreamt up the idea of the Oxford Afghanistan Expedition in 1986. The goal was to film and report on the forgotten war that was going on in Afghanistan. Possibly my first ever pitch for a new idea was therefore to Sandy Gall, seasoned journalist and broadcaster at ITN. He was deeply and probably rightfully sceptical, and advised that this was no game ...

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