Confessions of a Serial Entrepreneur: Why I Can't Stop Starting Over

CONTENTS

Introduction

1    My Jewish Merchant Family

My home town was never home. Thank heaven for Life magazine.

2    Sex, Drugs, and the Business of Rock-and-Roll

Some went to business school; I managed a rock band. (Guess who had more fun?)

3    Bankruptcy at Home

How I tried and failed to save my father's business.

4    Helping to Invent Whole Foods

Battles with my mentor made me wiser, confident, and determined never to work for anybody again.

5    Bike-Touring Adventures

By the end of my cross-country journey, I'd decided to become an entrepreneur.

6    Building a Video Empire

My perfect start-up: a hole-in-the-wall video store.

7    Millionaire Without a Mission

I struck a deal with Blockbuster, headed for Silicon Valley, and left small-town ...