CHAPTER 1

Survey Research Overview

Below, you will find Part I of the Infinity Insurance Case Study. This part of the Case Study includes several concepts from the current chapter, and is meant to provide a real-world example of the processes outlined in this text. As you read along, consider some of the “Food for Thought” questions and decide for yourself how one might answer these questions. If desired, you may compare your answers with the “Possible Answers” section at the end of the chapter that was developed while working with Infinity Property and Casualty Corporation (Infinity Insurance), keeping in mind there are multiple ways of answering ...

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