About the Authors

John Fogli is the former owner of Sentenium, an HR and market research organization. With Sentenium, John created and administered thousands of robust and powerful surveys internationally and for Fortune 500 organizations. Now with his new venture, JAF Associates, he will be using his knowledge to train others to do the same. JAF Associates offers hands-on training for those seeking to delve deeper into the survey research world.

For more information, please visit JAFAssociates.com

Linda Herkenhoff has extensive academic and professional experience in survey research. She has taught survey methods at the graduate level for nearly a decade, has published articles on survey best practices, and has conducted complex surveys spanning ...

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