Book description
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Table of contents
- Conducting Market Research for International Business
- Introduction
- Chapter 1: Understanding Markets Through International Market Research
- Chapter 2: Global Market Opportunity Assessment
- Chapter 3: Fundamentals of International Market Research
- Chapter 4: Customized Research Using Primary Data
- Chapter 5: Methodological Considerations in International Market Research
- Chapter 6: The Research Process and an Example
- Appendix A: Internet Sites for Obtaining Secondary Data
- Appendix B: Developing an International Business Plan
- References
Product information
- Title: Conducting Market Research for International Business
- Author(s):
- Release date: March 2009
- Publisher(s): Business Expert Press
- ISBN: 9781606490266
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