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Conceptual Design for Interactive Systems by Avi Parush

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Chapter 11

Conceptual Design in Context

Think Strategically

Abstract

Involvement in conceptual design requires you to have good strategic awareness and to leverage that awareness in the conceptual design process. Simply put, strategic awareness means being aware of the larger context within which the conceptual design takes place. This chapter discusses some aspects of strategic awareness and thinking and their relevance to conceptual design.

Keywords

Business strategy

Value proposition

User centered design

User research

Teamwork

Involvement in conceptual design requires you to have good strategic awareness and to leverage that awareness in the conceptual design process. What is the meaning of having strategic awareness? Simply put, it ...

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