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Computer-Mediated Communication across Cultures

Book Description

Computer-Mediated Communication across Cultures: International Interactions in Online Environments provides readers with the foundational knowledge needed to communicate safely and effectively with individuals from other countries and cultures via online media. Through a closer examination of the expanded global access to the Web, this book discusses the use and design of cross-cultural digital media and the future of the field for executives, marketers, researchers, educators, and the average user.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
    2. List of Reviewers
  5. Foreword
  6. Preface
    1. THE GLOBAL NATURE OF CYBERSPACE
    2. THE COLLABORATIVE PROCESS
    3. THE OBJECTIVES OF THIS COLLECTION
    4. THE ORGANIZATION OF THIS COLLECTION
    5. CONCLUSION
  7. Acknowledgment
  8. Section 1: The Changing Nature of Relationships: Who is Interacting and How to They Interact?
    1. Chapter 1: Culture-Laden Social Engagement
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE STUDY
      5. SUMMARY AND DISCUSSION
      6. CONCLUSION
    2. Chapter 2: e-Matchmaker, e-Matchmaker, Make Me a Match
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE GROWTH OF ONLINE MATRIMONIAL WEBSITES
      5. PRESERVING CULTURAL NORMS VERSUS CULTURAL LIBERALIZATION
      6. NICHE GROUPS
      7. THEORETICAL PERSPECTIVES
      8. CONCLUSION
    3. Chapter 3: Playing “Nice”
      1. ABSTRACT
      2. INTRODUCTION
      3. CULTURE AND CONFLICT
      4. THE NEUTRAL ‘NET
      5. COMMUNITIES AND CONSTRAINTS
      6. UNDERSTANDING MMORPGs
      7. THE DYNAMICS OF THE MMORPG OMERTA
      8. OMERTA: EXAMINING DISCRIMINATION IN ONLINE GAMING
      9. EXCLUSIONARY PRACTICES IN OMERTA
      10. WHAT DOES IT ALL IMPLY?
      11. CONCLUSION
    4. Chapter 4: Social Information Processing Theory (SIPT)
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL FRAMEWORK
      4. CHALLENGES IN ONLINE VIRTUAL GROUP COLLABORATIONS
      5. APPLICATION OF IDEAS TO INTERNATIONAL INTERACTIONS
      6. IMPLICATIONS
      7. CONCLUSION
    5. Chapter 5: Filtering Online Content in China
      1. ABSTRACT
      2. INTRODUCTION
      3. INTERNET FILTERING IN CHINA
      4. CODE-IS-LAW IN THE CONTEXT OF INTERNET FILTERING
      5. CONCLUSION
    6. Chapter 6: Culture, Online Technology and Computer-Mediated Technical Documentation
      1. ABSTRACT
      2. INTRODUCTION
      3. INTERCULTURAL COMMUNICATION
      4. CONVERGENCE AND DIVERGENCE IN ONLINE ENVIRONMENTS
      5. TECHNICAL DOCUMENTATION
      6. CONCLUSION
    7. Chapter 7: Communicating in the Age of Web 2.0
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHODOLOGY
      5. RESULTS
      6. DISCUSSION
      7. CONCLUSION
    8. Chapter 8: Knowing Through Asynchronous Time and Space
      1. Abstract
      2. INTRODUCTION
      3. CULTURAL DIFFERENCES AND COMPUTER-MEDIATED COMMUNICATION
      4. METHODOLOGY
      5. MINIMIZATION AND AMPLIFICATION OF CULTURAL DIFFERENCES ONLINE
      6. RECOMMENDATIONS FOR COMMUNICATING EFFECTIVELY ACROSS CULTURES ONLINE
      7. CONCLUSION
    9. Chapter 9: Cultural Differences in Social Media Usage and Beliefs and Attitudes towards Advertising on Social Media
      1. Abstract
      2. INTRODUCTION
      3. CONISDERING CULTURE AND MEDIA
      4. SOCIAL MEDIA USE IN THE UAE: THE CASE OF DUBAI
      5. CULTURAL GROUPS IN THE UAE: ARABS AND NON-ARABS
      6. CONCEPTUAL FRAMEWORK
      7. METHOD
      8. RESULTS
      9. DISCUSSION AND IMPLICATIONS
      10. CONCLUSION
  9. Section 2: The Emerging Trends in Representation: Who May Participate and How Do Individuals Present Themselves?
    1. Chapter 10: Discursive Manipulation Strategies in Virtual Scams in Global Contexts
      1. ABSTRACT
      2. INTRODUCTION
      3. UNINHIBITED ONLINE BEHAVIOR
      4. PERSPECTIVES ON INTERNET SCAMS
      5. KINDS OF VIRTUAL SCAMS
      6. DISCURSIVE MANIPULATION AND REALIZATION OF LANGUAGE METAFUCTIONS IN GLOBAL ONLINE SCAMS
      7. CONCLUSION
      8. FUTURE RESEARCH DIRECTIONS
    2. Chapter 11: Government Monitoring of Online Media and its Influence on Netizens’ Language Use in China
      1. ABSTRACT
      2. INTRODUCTION
      3. THE INTERNET, FREEDOM OF EXPRESSION, AND MONITORING
      4. THE INTERNET AND CHINA
      5. THE LINGUISTIC GAME
      6. CONCLUSION
    3. Chapter 12: Irish Identification as Exigence
      1. ABSTRACT
      2. INTRODUCTION
      3. AN OVERVIEW OF TOURISM IN IRELAND
      4. CURRENT TECHNICAL COMMUNICATION MODELS FOR USER MOTIVATION
      5. GLOBALISM CHNAGES MOTIVATION
      6. THE KERRY WAY CASE STUDY
      7. DOCUMENTATION FACILITATES NARRARIVE TO OVERCOME BREAKDOWNS
      8. HIDING IDEOSCAPE DISRUPTIONS WITH TECHNOSCAPE SPLICING
      9. DOCUMENTATION BEST PRACTICES LEAN ON IDENTITY
    4. Chapter 13: Studying Online Communication Features on International and Cross-Cultural Web Pages Using Websphere Analysis Methodology
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. DESCRIPTION OF THE WEBSPHERE
      5. METHODS
      6. RESULTS
      7. DISCUSSION
      8. CONCLUSION AND FUTURE RESEARCH
    5. Chapter 14: Minimizing Cultural Differences Using Ontology-Based Information Retrieval System
      1. ABSTRACT
      2. INTRODUCTION
      3. USER, INFORMATION, AND SYSTEM DIFFERENCES
      4. TRADITIONAL AND EMERGING INFORMATION ORGANIZATION METHODS
      5. ONTOLOGY-BASED MEDICAL INFORMATION RETRIEVAL (OMIR) SYSTEM
      6. A CROSS-CULTURAL EXAMPLE OF ONTOLOGY-BASED SYSTEMS
      7. CONCLUSIONS AND FUTURE WORK
    6. Chapter 15: Information Sharing Across Languages
      1. ABSTRACT
      2. INTRODUCTION
      3. A GROWING DIVIDE
      4. LIVES UNDER THREAT
      5. NEW PERSPECTIVES ON INTERNATIONAL ACCESS TO INFORMATION
      6. INTERNATIONAL ONLINE ACCESS AS A LEGAL AND DEMOCRATIC RIGHT
      7. INTERNATIONAL ONLINE ACCESS AS A MATTER OF LIFE OR DEATH
      8. THE PRACTICE OF INCLUSIVE APPROACHES
      9. COMMERCIAL APPROACHES
      10. HUMAN DEVELOPMENT APPROACHES
      11. CONCLUSION
      12. APPENDIX
    7. Chapter 16: Linguistic Minorities on the Internet
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL ISSUES
      4. BACKGROUND
      5. DATA AND METHODOLOGY
      6. FINDINGS: CONSTITUENTS OF THE KURDISH INTERNET AND IDENTITY CONSTRUCTION
      7. DISCUSSION
      8. CONCLUSION
    8. Chapter 17: The Emerging Hispanic Use of Online Health Information in the United States
      1. ABSTRACT
      2. THE EVOLUTION OF ONLINE HEALTH INFORMATION
      3. THE HISPANIC PRESENCE ON THE WEB
      4. HISPANIC ATTITUDES TOWARD AND USE OF ONLINE HEALTH INFORMATION
      5. GETTING THE WORD OUT: ADVERSIGING SPANISH-LANGUAGE HEALTHCARE SITES
      6. CULTURAL CONVERGENCE OR CULTURAL DIVERGENCE: ARE MEDICAL WEBSITES ACCULTURATING SPANISH SPEAKERS?
      7. THE IMPACT OF MEDICAL WEBSITES ON HEALTH OUTCOMES FOR SPANISH SPEAKERS
      8. BEST PRACTICES: USING ONLINE HEALTH INFORMATION TO BENEFIT HISPANIC AUDIENCES
    9. Chapter 18: Language as Social Practice on the Chinese Internet
      1. ABSTRACT
      2. INTRODUCTION
      3. THE CHINESE INTERNET
      4. LANGUAGE USE ON THE CHINESE INTERNET
      5. DISCOURSE ANALYSIS
      6. CONCLUSION AND DISCUSSION
  10. Section 3: The New Context for Education: Who are the Students and How are They Taught?
    1. Chapter 19: Cultural Considerations of Online Pedagogy
      1. ABSTRACT
      2. INTRODUCTION
      3. THE SOCIAL SCIENCE APPROACH TO CULTURE AND ONLINE PEDAGOGY RESEARCH
      4. THE INTERPRETIVE APPROACH TO CULTURE AND ONLINE PEDAGOGY RESEARCH
      5. THE CRITICAL APPROACH TO CULTURE AND ONLINE PEDAGOGY RESEARCH
      6. CONCLUSION
      7. APPENDIX
    2. Chapter 20: Communicating Pragmatics About Content and Culture in Virtually Mediated Educational Environments
      1. Abstract
      2. Introduction
      3. Virtual modes of the project
      4. Awareness of cultural and regional diversities
      5. INTERPERSONAL SKILLS
      6. Insights into multilingual processes
      7. The process of exchanging texts and ideas
      8. virtual criticism and praise
      9. Empathy and power
      10. Debriefing the process
      11. Learning from these diverse virtual collaborations
    3. Chapter 21: Using the Cultural Challenges of Virtual Team Projects to Prepare Students for Global Citizenship
      1. ABSTRACT
      2. INTRODUCTION
      3. GLOBAL EDUCATION AND THE TECHNICAL COMMUNICATION CURRICULUM
      4. VIRTUAL TEAM PROJECTS AND GLOBAL COMPETENCY
      5. STRUCTURING VIRTUAL TEAM PROJECTS
      6. PROJECTS TO FOSTER GLOBAL COMPETENCY
      7. CONCLUSION
    4. Chapter 22: Studying Locally, Interacting Globally
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHODOLOGY
      5. FINDINGS
      6. FUTURE TRENDS
      7. CONCLUSION
    5. Chapter 23: Computer Mediated Cross-Cultural Communication
      1. ABSTRACT
      2. INTRODUCTION
      3. A CONTEXT FOR CONSIDERATION
      4. INSTITUTIONAL RELATIONSHIPS
      5. PROJECTS AND OUTCOMES
      6. INFLUENCES ON COURSE DESIGN
      7. STUDENTS
      8. APPROACH
      9. RESULTS
      10. DISCUSSION
    6. Chapter 24: New Era, New Media, and New Strategies for Cross-Cultural Collaborative Learning
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE PROJECT
      5. FINDINGS
      6. THE REFLECTION
      7. CONCLUSION
    7. Chapter 25: Maximizing Multicultural Online Learning Experiences with the Social Presence Model, Course Examples, and Specific Strategies
      1. ABSTRACT
      2. INTRODUCTION
      3. IMPORTANCE OF SOCIAL PRESENCE ONLINE
      4. ABOUT THE CASE STUDY
      5. SOCIAL PRESENCE MODEL WITH CASE EXAMPLES
      6. SPECIFIC STRATEGIES TO MAXIMIZE ONLINE INTERACTIONS
      7. CONCLUSION
      8. APPENDIX A: WHITESIDE’S (2007) SOCIAL PRESENCE CODING SCHEME
    8. Chapter 26: Language Abilities and Culture Clashes in Cyberspace
      1. ABSTRACT
      2. INTRODUCTION
      3. THE NEED FOR RESEARCH
      4. CULTURAL CONFLICT IN MAINSTREAM COLLEGE CLASSES
      5. ISSUES OF CLASSROOM COMMUNITY AND ACADEMIC IDENTITY
      6. AUTHORIAL SELF-IDENTITY
      7. MUTING
      8. CONSIDERATIONS FOR HYBRID INSTRUCTORS
      9. CONCLUSION
    9. Chapter 27: International Collaboration and Design Innovation in Virtual Worlds
      1. ABSTRACT
      2. INTRODUCTION
      3. UNDERSTANDING INNOVATION
      4. KNOWLEDGE CREATION AND KNOWLEDGE MANAGEMENT
      5. KNOWLEDGE CREATION IN VIRTUAL WORLDS
      6. SECOND LIFE CASE STUDY SUMMARIES
      7. CREATING GLOBAL CONVERSATIONS IN SECOND LIFE
      8. OPEN INNOVATION AND DESIGN EDUCATION
      9. MAIN LESSONS LEARNT FROM SECOND LIFE CASE STUDIES
    10. Chapter 28: Immigration Reform
      1. ABSTRACT
      2. INTRODUCTION
      3. SIGNIFICANCE AND TERMINOLOGY
      4. SHOULD WE DESIGN MESSAGES THAT ARE “UNIVERSAL” OR LOCAL?
      5. WHAT IS THE HISTORY OF LOCAL KNOWLEDGE?
      6. HOW DOES FREIREAN THEORY AND PRACTICE AFFECT PRAXIS IN AND OUT OF THE CLASSROOM?
      7. ARE “HIGH-CONTEXT” AND “LOW-CONTEXT” TAXONOMIES USEFUL IN DESIGNING ONLINE MATERIALS FOR OTHER CULTURES?
      8. HOW WAS THEORY APPLIED TO THIS PROJECT?
      9. WHAT LESSONS WERE LEARNED?
      10. APPLICATION AND PEDAGOGY
  11. Compilation of References
  12. About the Contributors
  13. Index