Part II. Web Analytics, Usability, and the Voice of the Customer
Now that we’ve seen why you need complete web monitoring, it’s time to understand what visitors are doing on your website. This is the domain of web analytics, supported by other tools that measure how people interact with the site’s interfaces. It’s not enough to know what people did on your site, though. You also need to know why they did it, and this is the realm of Voice of the Customer surveys. Part II contains the following chapters:
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