Complete Web Monitoring

Reviewers

This book was a group effort. Web monitoring is a complex subject, and we sought the advice of many industry experts. We were especially eager to get feedback from vendors, since both of us have worked for vendors and we needed to make sure the book was nonpartisan and even-handed.

Inaccuracies and omissions herein are our fault; smart ideas and clever quips are probably those of our reviewers. We’d have been lost without:

• Imad Mouline, who reviewed the first parts of the book thoroughly while taking his vendor hat off entirely.

• Bob Page, who saved us from certain embarrassment on more than one occasion and provided excellent feedback.

• Hooman Beheshti, whose encyclopedic knowledge of web performance and willingness to break out a sniffer at a moment’s notice were invaluable.

• Matt Langie and Sean Hammons, who provided excellent feedback on the web analytics chapter.

• Bryan Eisenberg, who provided a history lesson and great feedback on A/B testing and experimentation.

• Avinash Kaushik, who was always able to quietly ask the central question that’s obvious in hindsight and makes the pieces fall into place.

• Stephanie Troeth, who could see beyond the sentences to the structure and convinced us to rewrite and restructure the WIA and VOC chapters.

• Tal Schwartz at Clicktale and Ariel Finklestein at Kampyle, who gave us great material and feedback, and continue their ongoing innovation within the industry.

• Johnathan Levitt at iPerceptions, who provided us with a review and insights into VOC.

• The Foresee team, notably Lee Pavach and Larry Freed through Eric Feinberg, who brought them to us.

• Robert Wenig and Geoff Galat at Tealeaf, who checked our impartiality and pointed us at great resources on their blogs.

• Fred Dumoulin at Coradiant, who provided us with a review of the web performance and RUM sections, and continues to work in opening up web monitoring.

• Doug McClure, who lent his expertise on ITIL, BSM, and IT monitoring in general.

• Joe Hsy at Symphoniq, who added his voice to the RUM section and rounded out collection methodologies.

• Tim Knudsen at Akamai, who gave us feedback on RUM and CDNs.

• Daniel Schrijver of Oracle/Moniforce, who provided us with great last-minute feedback (and jumped through corporate hoops to get it to us).

• The team at Gomez, in particular Imad Mouline and Samantha McGarry.

• The team at Keynote, in particular Vik Chaudhary and David Karow.

• The team at Webmetrics, in particular Peter Kirwan, Arthur Meadows, and Lenny Rachitsky.

• The team at AlertSite, in particular Richard Merrill and Ken Godskind.

• David Alston of Radian6, who reviewed the entire community section, gave us great feedback, and opened the kimono.

• The Scout Labs team, who brought us their candor, insight, and humor.

• Steve Bendt and Gary Koellig from Best Buy, who gave us great feedback.

• Stephen Pierzchala, who had excellent comments and observations.

• Lauren Moores from Compete.com, who had great input in the competitive monitoring chapter and let us use Compete’s tools and data.

• Beth Kanter, who tore through the entire community section over the course of an afternoon and evening, and gave us excellent and concrete comments upon which to act.

We haven’t listed all of you, and for this we owe you beers and apologies.