A Complete Perspective
Figure 18-5 is a quick reference for many of the things you need to consider when formulating your web monitoring strategy.
Figure 18-5. What a complete web monitoring strategy looks like
Complete monitoring includes analytics, WIA, EUEM, and VOC. It also includes looking at the many stages of visitor engagement, from initial arrival and use of the application through revenue growth and referral management. It encompasses effectiveness and efficiency measurements, as well as the instrumentation of virality and social spread. Finally, monitoring must be considered in the context of the many costs that are involved.
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