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Complete Web Monitoring by Sean Power, Alistair Croll

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Getting It All in the Same Place

The amount of consolidation you’re going to get depends on how much work you’re willing to do and how much you want to invest. You can buy a solution from a single provider that collects many kinds of data, or you can build your own data warehouse and generate your own reports. Even if you don’t want to invest a lot of time and effort, you can still herd all the web monitoring data you’re collecting into a few sensible views.

Unified Provider

The simplest way to get a consolidated view is to use a vendor that provides it. Since much of the data we’ve seen is collected in the same way—through JavaScript—it makes sense that vendors are broadening their offerings to include a more comprehensive perspective.

Here are some examples:

  • Omniture’s Genesis offering is a central tool for aggregating data, and many third-party products can push their information into Genesis, where you can analyze it. You can also use Omniture’s segments to query Tealeaf sessions.

  • Gomez and Keynote offer both synthetic testing and JavaScript-based RUM in a single service.

  • Google Analytics includes a site overlay view that shows WIA click analysis.

  • AT Internet combines many WIA and analytics functions in a single offering.

  • Tealeaf captures WIA data for analysis and replay, and also captures page performance information (RUM) and allows you to specify goals (analytics).

  • ClickTale records page timings of the visitors whose interactions are recorded, combining RUM with WIA.

  • Analytics provider ...

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