Visualization
Even if you’re not trying to drill down or up, you may want to see everything on a single screen. This is easier to do than actually tying individual visits to aggregates, because you can just pull aggregate information from many sources and display it on a single chart with the same time range. Typically, graphs and data will be grouped by time, site, network, or region, since these attributes are universal across almost all kinds of monitoring.
For example, you could display performance, community mentions, page views, and conversion rates over time. You could also show them by region, network, or web property for a given time period (e.g., the last week). You’d quickly see correlations and be able to compare traffic sources.
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