Have They Made Changes I Can Use?

Several of the change monitoring services we’ve seen, such as WatchThatPage.com, will tell you whether a competitor’s site has changed. You should monitor pages that give you insight into the health of your competitors’ business. These typically include:

  • Staffing pages, listing key employees and advisors

  • Pages that mention investors or financial backing

  • Product listings

  • Press releases (you should also be tracking press content through RSS feeds if it’s available)

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