Index
A
Actual rating, 360-361, 405, 471, 472
Advertising agency, 5-6, 16-18, 24-30, 36-37, 40-44, 58-59, 69-70, 79-80, 84-86, 354ff., 431-437, 451-456, 486ff., 519-520
as an entity, 353-354, 355, 487-491, 523
in event-responses, 469, 473-475
new, 25, 42, 53-54, 371, 414, 438-439 441-449, 485
in Piccadilly context diagram, 348-350, 355-356, 431-432
Advertising budget, 4-6, 36-37, 41-42, 365, 455-456
Advertising campaign, 5-6, 25, 41-42, 70, 451
as an entity, 22, 354-355, 363
Advertising revenue, 16-18, 29, 40-41, 69, 80, 464-469
Agreed campaign, 349, 406, 435-436
Airline passenger check-in system, 188-189, 545-546
Airtime analysis, ...
Get Complete Systems Analysis: The Workbook, the Textbook, the Answers now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.