3.12. Review: More Events
How to Use This Chapter
This chapter contains event-response process models, event-response data models, and mini specifications for each of these sixteen events in the Piccadilly system:
2. Management sets a sales target
3. Bureau prepares TV ratings
4. Agency decides the transmission instructions for a commercial
5. Agency decides a commercial is outdated
6. Supplier wants to sell a new programme
7. Production company makes a commercial
8. Personnel hires a sales executive
10. Agency cancels a spot
11. Agency wants to upgrade a spot
12. Agency chooses spots for a campaign ...
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