Part III
Turning Data into Meaningful Intelligence
OODA (observe, orient, decide, act) loops are just one way of analyzing CI data you gather. Find out all your options with a free article available at www.dummies.com/extras/competitiveintelligence.
In this part . . .
Examine the information you gather with SMD analysis and OODA loops to transform facts into insight — and find out what the heck SMD and OODA stand for.
Craft intelligence briefing documents that have a good chance of convincing the management team to take action.
Monitor the ten global forces that are likely to impact your organization so that you can capitalize on opportunities and avoid threats.
Get a good understanding of your competitors and their CEOs so you can predict what they’ll do before they do it.
Brush up ...
