Part II

Gathering, Confirming, and Organizing Relevant Data

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pt_webextra_bw.TIF Expert panels are an extremely useful CI tool, but sometimes getting the experts you're interviewing to agree on what's actually going on and why can prove downright challenging. I have a trick for making it easier, though, which I share with you at www.dummies.com/extras/competitiveintelligence.

In this part . . .

check.png Pick the brains of your organization’s decision makers to evaluate their intel needs and find out what they and other company personnel already know.

check.png Dig up valuable information on the web, including SEC filings and analyst opinions, and conduct polls or interviews when you need more information than what your usual sources can provide.

check.png Tap the power of analytics to extract insight from big data feeds — volumes of data that no mere mortal could possibly process.

check.png Solicit valuable third-party perspectives from experts ...

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