Part I
Brushing Up on the Basics
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In this part . . .
Grasp the basics of what competitive intelligence (CI) is and what it’s not. (Hint: It’s not about spying on your competitors!)
Wrap your brain around the CI process of planning, gathering, analyzing, and executing — which ultimately leads to more planning, gathering, analyzing, and executing.
Discover what information advantage is, why you want it, and how to get it.
Convince yourself and the decision makers in your organization of the value of CI by considering its many benefits.
Pick up some strategies for conducting CI on a shoestring budget by using resources already at your disposal.
Find out how to stay squeaky clean when gathering intel so you don’t ...
