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Competitive Intelligence for Information Professionals by Margareta Nelke, Charlotte Håkansson

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12

Tools and methods

Abstract

This section offers a selection of tools and methods that, after a lot of experience, have been found to be useful in competitive intelligence work. It can be used as a toolbox and an aid kit in processing and analysing daily intelligence work. Commonly used tools and methods are described as well as how they may be carried out step by step, including tips and pitfalls. The selection includes tools for business planning, evaluation, business environment mapping, positioning, prioritising and analyses of different kinds.

Keywords

AIDAS
analyses
benchmark
brainstorming
business environment map
impact analysis
KPI
LOTS
methods
models
PEST
Porter’s five forces
relation matrix
scenario planning
SMART
SWOT
tools ...

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