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Competitive Intelligence for Information Professionals by Margareta Nelke, Charlotte Håkansson

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10

The role of the information professional in competitive intelligence

Abstract

This chapter is about how the information professional could contribute to their organisation’s competitive intelligence work. Information professionals are familiar with the phases of the work; we have the competence and the tools to do it and we can make valuable contributions. However, there are some challenges in making the possible contributions visible both to ourselves and to our clients, not least the contributions to the analysis of the information. In this chapter the different roles in competitive intelligence work are listed. These roles can be taken on by the information professional. It is described how this could be done and how information professionals ...

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