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Competitive Intelligence for Information Professionals by Margareta Nelke, Charlotte Håkansson

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9

The human side of competitive intelligence

Abstract

The way our brains work has implications for conducting competitive intelligence. We tend to catch the signals which are closest to our previous experiences and expectations. We are also more open to signals in our enacted environment, where we are most influenced and also have the most possibilities to influence, than we are for signals in the contextual or remote environment. A good competitive intelligence worker has a broad range of skills and abilities acquired by formal education and/or practice and experience. Different competences are needed in the different phases of the work, but the basis should be a critical approach to facts and figures and a profound information competence. ...

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