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Competitive Intelligence for Information Professionals by Margareta Nelke, Charlotte Håkansson

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7

The organisational side of competitive intelligence

Abstract

Organisational behaviour with regard to competitive intelligence is of great importance for the success of the operation. Four ways of scanning behaviour have been discovered and explored by Hamrefors (1999): ‘private scanning’, ‘anarchistic scanning’, ‘scanning in principle’ and ‘directed scanning’. Directed scanning is the most efficient method while having a centralised competitive intelligence unit is by far the least common way to organise competitive intelligence activities. Such operations are most often decentralised. This is also the most suitable way for most organisations, but in order to get the most out of competitive intelligence efforts, the decentralised operations ...

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