O'Reilly logo

Competitive Intelligence for Information Professionals by Margareta Nelke, Charlotte Håkansson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6

Analyse and communicate

Abstract

Intelligence is more than information and enough time and effort should be devoted to the analysis phase of the competitive intelligence cycle. Analysing can be done with ‘qualified guesses’ or proven methods. The purpose of the competitive intelligence operations and the expected outcome determine which analytical tools we use. When the analysis is completed it should be communicated effectively. The primary and secondary target groups must be identified and it must be decided which method of communication will appeal to which target group. Templates should be developed to report the results of the analyses whenever possible to facilitate their production, reading and understanding and also to serve as quality ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required