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Competitive Intelligence for Information Professionals by Margareta Nelke, Charlotte Håkansson

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3

Competitive intelligence from start to end

Abstract

For competitive intelligence operations it is recommended to work in a process-oriented way. There are different types of competitive intelligence operations, from the completely ad hoc to continuous regular scanning and analysing. A model for working in a structured and systematic way is the competitive intelligence process cycle PCMAC: Plan and Prioritise, Capture, Manage, Analyse and Communicate.

Keywords

analyse
capture
communicate
competitive intelligence process cycle
manage
plan and prioritise

Systematic competitive intelligence

To get the best results and return on investment from intelligence it is necessary to work in a structured and systematic way. We have found that a ...

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