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Competitive Inteligence 2.0: Organization, Innovation and Territory

Book Description

The recent "concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc.

This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy.

This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Foreword
  5. Introduction
  6. PART ONE: Organization
    1. Chapter 1: Competitive Intelligence 2.0: A Three-Dimensional Relationship?
      1. 1.1. Introduction: From information society boom…
      2. 1.2. … to the emergence of competitive intelligence
      3. 1.3. CI perceived as a way of managing relationships
      4. 1.4. Decision-maker – watcher – information triangle: Toward a “bermudization” of actors?
      5. 1.5. Teaching companies to be “intelligent”: competitive versus competition?
      6. 1.6. Conclusion
      7. 1.7. Bibliography
    2. Chapter 2: Management 2.0
      1. 2.1. Introduction
      2. 2.2. Competitive environment of the 21st Century
        1. 2.2.1. Competitive environment
        2. 2.2.2 Technological trends and innovations
          1. 2.2.2.1. Intensive use of Internet in mobile devices
          2. 2.2.2.2. Social trends
            1. 2.2.2.2.1. Net generation
            2. 2.2.2.2.2. The new “stronger sex”
          3. 2.2.2.3. Social and technological trends
      3. 2.3. Management 2.0: the world is flat, but organizations should be full
        1. 2.3.1. Creativity, sharing of responsibilities, and sharing of results
        2. 2.3.2. Define leadership
        3. 2.3.3. Collective and participative intelligence: employees’ involvement
          1. 2.3.3.1. W.L. Gore
          2. 2.3.3.2. SEI investments
          3. 2.3.3.3. SEMCO
      4. 2.4. Conclusion
      5. 2.5. Bibliography
    3. Chapter 3: Sustainable Development 2.0: Seeking “The Creation of Shared Values”
      1. 3.1. Introduction
      2. 3.2. Common features of a new paradigm of 2.0 compliant organizational management
        1. 3.2.1. The characters of sustainable development applied to companies
        2. 3.2.2. The emergence of a civil society of opinion
      3. 3.3. The outlines of Sustainable Development 2.0
        1. 3.3.1. Web 2.0 helping the social impact of an enterprise
          1. 3.3.1.1. The determinants of ICT for stakeholders
          2. 3.3.1.2. Sustainable Development and Activism 2.0
        2. 3.3.2. Web 2.0 for environmental impact
          1. 3.3.2.1. The hopes of dematerialization
          2. 3.3.2.2. The relative impact of information and communication technology on the environment
      4. 3.4. Conclusion
      5. 3.5. Bibliography
    4. Chapter 4: Corporate Education and Web 2.0
      1. 4.1. Introduction: what is corporate education?
      2. 4.2. Evolution of corporate education
      3. 4.3. Corporate Education 2.0
        1. 4.3.1. Trends, technological innovations and Corporate Education 2.0
        2. 4.3.2. Social trends and Corporate Education 2.0
        3. 4.3.3. Transformations of the competitive environment and Corporate Education 2.0
      4. 4.4. Good examples of Corporate Education 2.0
        1. 4.4.1. Toyota University: Lean learning
        2. 4.4.2. GE, Leadership, Innovation and Growth (LIG)
        3. 4.4.3. Enclos university: develop a corporate education project for an SME
      5. 4.5. Competitive Intelligence and Corporate Education 2.0
      6. 4.6. Conclusion
      7. 4.7. Bibliography
    5. Chapter 5: Marketing 2.0
      1. 5.1. Introduction
      2. 5.2. E-marketing: a changing activity
      3. 5.3. Web Analytics: an essential discipline for an effective e-marketing piloting
        1. 5.3.1. Competitive intelligence for Web Analytics
        2. 5.3.2. Web Analytics 2.0: from the approach of Watch adapted to e-marketing to the approach of competitive intelligence adapted to e-marketing
        3. 5.3.3. Emergence of competitive intelligence tools for e-marketing piloting
          1. 5.3.3.1. Indicators of competitive intelligence for competitive audit of Website and commitment to results
          2. 5.3.3.2. Competitive intelligence tools and solutions for Web Analytics
            1. 5.3.3.2.1. User-centric solutions
            2. 5.3.3.2.2. Solutions based on site-centric solutions
            3. 5.3.3.2.3. Solutions based on service providers
            4. 5.3.3.2.4. Solutions based on search engines
            5. 5.3.3.2.5. Hybrid solutions
      4. 5.4. Conclusion
      5. 5.5. Bibliography
  7. PART TWO: Innovation
    1. Chapter 6: Parallax: Mindset 2.0
      1. 6.1. Introduction
      2. 6.2. Thought and action in the digital age
        1. 6.2.1. Creativity and richness of civilizations
        2. 6.2.2. Specific aspects, individual potential
        3. 6.2.3. Contributions from psychoanalysis
      3. 6.3. Talent for economic intelligence
        1. 6.3.1. Contributions of the psychological theory types on professional profile
        2. 6.3.2. Vision and experience of connectivity
          1. 6.3.2.1. The possibility of being what we see
          2. 6.3.2.2. Thoughts of the second order
        3. 6.3.3. Talent management for economic intelligence
      4. 6.4. Final considerations
      5. 6.5. Bibliography
    2. Chapter 7: Competitive Intelligence 2.0 Tools
      1. 7.1. Introduction
      2. 7.2. The impact of 2.0 tools on the deployment of competitive intelligence in business
        1. 7.2.1. The limits of first-generation knowledge management projects
        2. 7.2.2. From Web 2.0 to Enterprise 2.0
          1. 7.2.2.1. What is Web 2.0?
          2. 7.2.2.2. Toward Enterprise 2.0
          3. 7.2.2.3. More adapted technologies?
            1. 7.2.2.3.1. More adapted to our way of “knowing”
            2. 7.2.2.3.2. Technologies for helping employees individually and collectively
        3. 7.2.3. Crowdsourcing and RSS: the two 2.0 innovations that make a difference
          1. 7.2.3.1. RSS: new “grammar” of watch on the Internet and intranets
          2. 7.2.3.2. Crowdsourcing
      3. 7.3. Typology of 2.0 technologies for competitive intelligence
        1. 7.3.1. Weblogs
          1. 7.3.1.1. Internal uses
          2. 7.3.1.2. Their uses as information sources for watch on the Internet
        2. 7.3.2. Wikis
          1. 7.3.2.1. Internal uses
          2. 7.3.2.2. Their uses as information sources for watch on the Internet
        3. 7.3.3. Social networks
          1. 7.3.3.1. Internal uses
          2. 7.3.3.2. Their uses as information sources for watch on the Internet
        4. 7.3.4. Social bookmarking services
          1. 7.3.4.1. Internal uses
          2. 7.3.4.2. Their uses as information sources for watch on the Internet
        5. 7.3.5. Micro-blogging services
          1. 7.3.5.1. Internal uses
          2. 7.3.5.2. Their uses as information sources for watch on the Internet
        6. 7.3.6. Mashups
          1. 7.3.6.1. Internal uses
          2. 7.3.6.2. Their uses as information sources for watch on the Internet
        7. 7.3.7. Personalized portals and widgets
          1. 7.3.7.1. Internal uses
          2. 7.3.7.2. Their uses as information sources for watch on the Internet
        8. 7.3.8. Summary table of 2.0 technologies for competitive intelligence according to the stages of the watch cycle
      4. 7.4. Perspectives of Competitive Intelligence 2.0
        1. 7.4.1. Audio and video watch
        2. 7.4.2. Crowdsourcing – statistical analysis and predictive modeling
        3. 7.4.3. Collaborative analysis of information
      5. 7.5. Conclusion
      6. 7.6. Bibliography
    3. Chapter 8: Patent Information 2.0, Technology Transfer, and Resource Development
      1. 8.1. Introduction
      2. 8.2. Methodology
        1. 8.2.1. Download and analysis
      3. 8.3. International patent classification
      4. 8.4. A systematic analysis
      5. 8.5. Search strategies for establishing the initial corpus
      6. 8.6. Interpretation of results
      7. 8.7. More precise choices from selected patent
      8. 8.8. Generalization of the method
      9. 8.9. Conclusion
      10. 8.10. Bibliography
    4. Chapter 9: Industrial Property: Competitive Weapon 2.0 (Case Study of Tenofovir)
      1. 9.1. Introduction
      2. 9.2. Current status of the subject in the international context
      3. 9.3. Research and results on Tenofovir
        1. 9.3.1. Generalities
        2. 9.3.2. Discussion of tenofovir analogs
        3. 9.3.3. Object of the invention on the patent application
        4. 9.3.4. The state of the art
          1. 9.3.4.1. Chemical analysis
          2. 9.3.4.2. Analysis of the precedence
      4. 9.4. Results
      5. 9.5. Conclusion
      6. 9.6. Bibliography
    5. Chapter 10: Innovation, Serendipity 2.0, Filing Patents from Biomedical Literature Exploration
      1. 10.1. Introduction
      2. 10.2. The work of Don Swanson
        1. 10.2.1. Fish oil and Raynaud’s disease
        2. 10.2.2. Other assumptions by Swanson
        3. 10.2.3. Modeling Swanson’s methodology
        4. 10.2.4. Tools from the Swanson methodology
      3. 10.3. Diseases-Physiopathology-Molecules (DPM)
        1. 10.3.1. A new mode of transition
        2. 10.3.2. Non-Boolean treatment of information
        3. 10.3.3. Analysis of results
        4. 10.3.4. DPM bias
      4. 10.4. Conclusion: the place of LBD today
        1. 10.4.1. Development of drugs and LBD
        2. 10.4.2. The fate of the work of Swanson
      5. 10.5. Acknowledgments
      6. 10.6. Bibliography
    6. Chapter 11: Processing Business News for Detecting Firms’ Global Networking Strategies
      1. 11.1. Introduction
      2. 11.2. A strong trend: Webs of transactions
      3. 11.3. Leveraging Web 2.0 for analysis of global interfirm trade
      4. 11.4. Companies: “open” but “caught in the Web”
        1. 11.4.1. Macro network: industry and market segments
        2. 11.4.2. Companies and portfolios of alliances
        3. 11.4.3. The dynamics of global competition
      5. 11.5. Conclusion
      6. 11.6. Bibliography
    7. Chapter 12: Information Property and Liability in the 2.0?
      1. 12.1. Introduction
      2. 12.2. Information Property 2.0: questioning authors’ status
        1. 12.2.1. Information property versus 2.0
          1. 12.2.1.1. The strength of the traditional model of author’s remuneration
          2. 12.2.1.2. The apprehension of a difficult economy flows
        2. 12.2.2. Alternative licensing and contributive phenomenon
      3. 12.3. Personal information property: considering the topic in the light of 2.0
        1. 12.3.1. Hyperconnectivity and personal data
        2. 12.3.2. Hyperconnectivity before the “computer and freedoms” law
      4. 12.4. Publishing Activity 2.0: liability and information
        1. 12.4.1. The responsibility of the contributor
        2. 12.4.2. Application of host status to 2.0 applications
        3. 12.4.3. Semantic Web: the application status of search engine
      5. 12.5. Conclusion
      6. 12.6. Bibliography
  8. PART THREE: Territory
    1. Chapter 13: Territory and Organizational Reputation 2.0
      1. 13.1. Introduction
      2. 13.2. Communication strategies of organizations in the 2.0 concept
        1. 13.2.1. Web community and propagandist
        2. 13.2.2. Web 2.0 and influence
        3. 13.2.3. E-reputation
        4. 13.2.4. Management of communities
      3. 13.3. Promotion of the territories
        1. 13.3.1. New areas of political communication and lobbying 2.0
          1. 13.3.1.1. Obamania: the first 2.0 electoral campaign
          2. 13.3.1.2. Lobbying 2.0
        2. 13.3.2. Digital Territories 2.0: state of the art
        3. 13.3.3. The 2.0 stakes for the territories
        4. 13.3.4. Two laudable initiatives: the first regional digital social network in France and social network of the Ministry of Culture of Brazil
      4. 13.4. Conclusion
      5. 13.5. Bibliography
    2. Chapter 14: Triple Helix and Territorial Intelligence 2.0
      1. 14.1. Evolution in the 2.0 world
      2. 14.2. Knowledge, innovation, and development
      3. 14.3. The ST&I systems for Brazilian intelligence
        1. 14.3.1. Lattes System
        2. 14.3.2. Directory of research groups
        3. 14.3.3. Potential of systems for strategic cooperation
      4. 14.4. Innovation Portal, the observatory for strategic intelligence
        1. 14.4.1. Foundations of Innovation Portal
        2. 14.4.2. Actors of Innovation Portal
        3. 14.4.3. Information sources
        4. 14.4.4. Governance structure of the Innovation Portal for strategic intelligence
      5. 14.5. The strategic intelligence system of the Innovation Portal (SISIP): a tool for the Brazilian government
        1. 14.5.1. Planning and coordination stage
        2. 14.5.2. Decision-makers and scope of observation of SISIP
        3. 14.5.3. Critical success factors (CSF)
        4. 14.5.4. Collection and compilation stage
        5. 14.5.5. Processing and storage stage
        6. 14.5.6. Analysis stage
        7. 14.5.7. Dissemination and usage tracking
      6. 14.6. Conclusion
      7. 14.7. Bibliography
    3. Chapter 15: Regional Development 2.0
      1. 15.1. Introduction
      2. 15.2. Definition of Competitive Intelligence
      3. 15.3. Innovation
        1. 15.3.1. Strong signals
        2. 15.3.2. The mechanism of innovation
        3. 15.3.3. The support of innovation
      4. 15.4. An introductory example: South Korea
      5. 15.5. Other examples of cluster development
        1. 15.5.1. Malaysia
        2. 15.5.2. Thailand
      6. 15.6. The “pre-clustering” in developing countries
        1. 15.6.1. Example of Sri Lanka
        2. 15.6.2. Example of Indonesia
      7. 15.7. Conclusion
      8. 15.8. Bibliography
    4. Chapter 16: Government Strategies of Territorial Intelligence 2.0: Support to SMEs-TPE
      1. 16.1. Introduction
      2. 16.2. Elements of the 2.0 concept applied to the TIN network
        1. 16.2.1. Context of cooperation and participation in infrastructure development
          1. 16.2.1.1. Coordination and mobilization units
          2. 16.2.1.2. Content providers centers
          3. 16.2.1.3. Sponsoring and supporting institutions
          4. 16.2.1.4. Strategic partnerships
          5. 16.2.1.5. Coordination and management committee
          6. 16.2.1.6. Central management and supervision unit
          7. 16.2.1.7. Users
          8. 16.2.1.8. Providers of data communication services
        2. 16.2.2. Social movements for the inclusion of other segments
        3. 16.2.3. Application 2.0 in information and training
        4. 16.2.4. Perpetual beta in management and coordination
        5. 16.2.5. Long tail: the real users of the TIN network
      3. 16.3. Social and economic impact of the TIN network: some indicators
        1. 16.3.1. Telecenters in remote areas
        2. 16.3.2. Telecenters in electronic commerce
      4. 16.4. Telecenters and competitive intelligence: the future of Innovation 2.0
      5. 16.5. Bibliography
    5. Chapter 17: University: Catalyst for the Implementation of Competitive Intelligence 2.0 in Africa (Case Study of Nigeria)
      1. 17.1. Introduction
      2. 17.2. Genesis of the introduction of EI in Nigeria
        1. 17.2.1. Implementation of a collaborative strategy
        2. 17.2.2. Building on existing structures
          1. 17.2.2.1. University structures
          2. 17.2.2.2. National ministerial bodies
          3. 17.2.2.3. Agencies and international policies
      3. 17.3. Participation in international projects
        1. 17.3.1. Toward the creation of a research institute in SIS-EI
          1. 17.3.2. Support of the Nigerian diasporas in France
        2. 17.4. Economic intelligence: a developmental perspective for Nigeria
          1. 17.4.1. Bridging the digital divide, a development challenge
          2. 17.4.2. Toward a redefinition of competitive intelligence?
        3. 17.5. Bibliography
  9. List of Authors
  10. Index