Competitive Advantage of Common Sense: Using the Power You Already Have, The

Introduction

This book identifies what might grandly be called “principles” of common sense. I'd rather think of it as giving a set of ideas—seven of them—that, if you apply, indicate that you are using common sense.

In keeping with the first of the seven ideas—that many things are simple—the book itself is simple. There are seven chapters, one for each of the ideas. Each chapter follows the same organization:

1. There are some multiple-choice questions to get you thinking. In a sense, these questions test whether and how much you think in a commonsense manner.

2. There is a spiel describing the particular idea.

3. Next come some tools to help you apply the idea.

4. There are then examples of applying the particular idea. Sometimes the examples are simple applications ...