Competitive Advantage of Common Sense: Using the Power You Already Have, The

Preface

Much of my adult life has been spent rubbing shoulders with smart people. In college, in every job I've ever had, and in starting my own company, these smart people have been colleagues, bosses, and peers. Because my own background is in software development, many of these smart people have been at home in that discipline—a science that is immensely sophisticated, meticulous, and complicated. I am not alone in this regard, as more and more of us are finding our lives affected by these same smart people and the things they make and do.

Over the years, a suspicion has gradually been growing within me. It is a suspicion that I have been slow to voice. However, as the years have gone by, and as the evidence has accumulated, I have finally come ...