Notes
Chapter 1
1. Netflix quotation from Jena McGregor, “At Netflix, the Secret Sauce Is Software,” Fast Company, October 2005, 50. Other Netflix information comes from the company Web site ( http://www.netflix.com); Mark Hall, “Web Analytics Get Real,” Computerworld, April 1, 2002; Timothy J. Mullaney, “Netflix: The Mail-Order Movie House That Clobbered Blockbuster,” BusinessWeek Online, May 25, 2006, http://www.businessweek.com/smallbiz/content/may2006/sb20060525_268860.htm?campaign_id=search; and a telephone interview with chief product officer Neil Hunt on July 7, 2006.
2. The “long tail” concept has been popularized by Chris Anderson in ...
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