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MANAGING ANALYTICAL PEOPLE

Cultivating the Scarce IngredientThat Makes Analytics Work

WHEN MOST PEOPLE VISUALIZE business analytics, they think of computers, software, and printouts or screens full of numbers. What they should be envisioning, however, are their fellow human beings. It is people who make analytics work and who are the scarce ingredient in analytical competition.

Analytical Urban Legends

This is contrary to some analytical urban legends, so let us dispel those now. A few years ago, we began hearing extravagant tales of software that would eliminate the need for human analysts. The most popular story involved a data mining episode ...

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