Contents
Chapter 1. The Questionable Future Facing Global Retailers
Increased Competition Across Retail Formats
Retail Store Positioning and Competitive Strategy
Chapter 2. Low-Cost Strategies I: Key Elements of a Low-Cost Provider Strategy
Implementing Low-Cost/Low-Price Strategies
Advantages of Being a Low-Cost Provider
Key Elements of a Low-Cost Retailer Strategy
Chapter 3. Low-Cost Strategies II: Delivering Low Costs Through Minimizing Product Proliferation
Managerial Concerns Related to Product Proliferation
Causes of Product Proliferation
Reducing Product Proliferation: The Experience of Aldi, Costco, Stew Leonard’s, and Trader Joe’s
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