Preface to the Paperback Edition
Since its publication in autumn 1994, Competing for the Future, now translated into more than a dozen languages, has had a profound impact on how companies all over the world think about and prepare for their futures. While the book presents a radically different way of thinking about strategy and competition, the heart of its message, and its appeal, is hope. We believe that every company really does have the opportunity to shape its own destiny; no company is destined to be a laggard. We believe it is possible ...
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