Competing for the Future

Learning to Forget

Like dinosaurs threatened by cataclysmic climatic changes, companies often find it impossible to cope with a radically altered environment. The oft-used analogy of dinosaurs is, thankfully, not entirely apropos to companies. Dinosaurs died off because the species was unable to adapt fast enough to changing conditions. Evolution is a slow process, relying as it does on small, unplanned genetic mutations—some of which incrementally ...